Journey Manager: Full control over all interactions.
Journey Manager is a magnews module that allows companies and brands to build projects on the platform, design customer journeys and monitor business results.
Define, design, build your integrated communication project.
Design the entire customer journey of your customers for the success of your company.
Define the brand strategy model that links business objectives to contact states with their representative data and touchpoints to be activated. With the Strategy Map, step by step you create the foundations of your projects based on concrete KPIs. Build business goals:
Acquire: Increase Brand visibility to expand the top of the funnel and acquire new contacts.
Convert: Drive contacts to perform actions of value to the Brand
Expand: Increase the value and frequency of valuable actions taken by contacts, increasing their loyalty
Indicate for each objective the allocated funds and your brand and customer touchpoints. Define the business information to be captured through the touchpoints that will allow you to achieve your goals.
Design Journey specifications that go to act on each state of the contact, defined in the Strategic Map, to make them perform actions of value to the brand.
Define a contact start status and a close status that will match your business objective.
Build the Journey using assets (landing, workflow, communication, etc. ...); link them together based on the path that best suits your brand.
Create a journey with one or more objectives at the same time, define the business path and the relative percentage or number of contacts that will ensure your journey is fulfilled.
I want to convert ... into ... "lead - customer - loyal customer - prospect - anonymous".
Monitor, analyze and modify your strategy, thanks to dashboards that will allow you to constantly check the performance of your Journey and Strategy Map in real time.
- Check the status steps of your contacts and therefore where you are in relation to your initial goals.
- Check your investment: how much your contact is worth compared to the result of conversions.
- Check your touchpoints: which ones perform and in which journey.
- Take action on channels that are not generating business value.
Benefits of
Journey Manager
More effective Customer Journey management with better business outcomes with Journey Manager tools.
Strategy Map, a tool that allows you to define the high-level Customer Journey Strategy directly linked to the Business Objectives of the Brand, to monitor and review it periodically, always updated and in line with the activities and individual projects.
Journey Design, clear and defined goals, directly measurable and measured KPIs, and a design and monitoring tool for individual Journeys.
Direct access and control over the individual operational assets (workflow, web, social, communications, etc.) that make up each project through Journey Lab.
Clear, immediate and up-to-date overview on all three levels from strategy, through individual Journeys to the operational level, with regular monitoring and constant intervention and updating.
Tips
and definitions
Customer Journey.
Indicates the process that a customer or potential customer goes through when they approach the Brand, generally out of a relevant need.
Journey.
This is a specific part of this process that the Brand decides to oversee. It has a clear objective and measurable KPIs, and uses a series of assets and touchpoints.
Workflow.
This tool is an operational asset that allows you to automatically activate a series of interactions with the contact, through different touchpoints.
| Business goals success stories |
Our customers and partners: case studies that show how magnews
makes it possible to work for the success of companies.
average flow CR
COMPARED TO THE SITE AVERAGE
Magnews has been fundamental for the integration between our channels, thanks to its seamless connection with Magento. Marketing automation is the ideal tool for our eCRM strategy focused on Italian and international customers
ROBERTO SCANU - ECOMMERCE MANAGER AT DR. VRANJES FLORENCE
increase in open rate
increase in click rate
AMP for email has allowed us to offer Findomestic users a better experience, while making it faster and more interactive. We're still testing new approaches to learn about which content is most effective, but we're already seeing significant improvements across all metrics.
ANDREA PACI - UX DESIGNER FINDOMESTIC BANK
With the support of magnews' marketing automation integrated to our CRM, we have been able not only to improve and more effectively monitor our existing communication flows, but also to imagine new ones to reach our supporters at the time that is best and most suited to their needs - for a donor-centered fundraising strategy, this is essential.
CHIARA COLOMBO – OF DONOR BASE DEPARTMENT ACTIONAID HEAD
sales in the year
training rate
The first question we ask ourselves when we want to quickly start a new business is: can it be done with magnews? Often the answer is yes. That's why it has become a fundamental tool for our company
MARCELLO GRANATA – VP OF PRODUCTS AT GEK LAB.
Frequently asked questions
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We work
for the success of companies.
Do you want to know how magnews can solve your business needs?
If you have questions about modules, integration within your systems and technology infrastructure, data protection, pricing or any other aspects, contact us for a no-obligation consultation.
You will be able to see a platform demo or carry out a short evaluation on your company to find out whether magnews is the right product for you!
A contact request can change the value of your results.