Data retention policy on the magnews Saas Platform

This document provides information on the maximum retention period applied by Diennea S.r.l. to the data and information collected and processed through the magnews SaaS Platform.

Entity

Description

Retention period

Magnews account

Client’s magnews account and all data and information therein.

37 days after termination of the licence agreement, subject to any requests by the Client.

Communication events

Events logged for delivery recipients (opens, clicks, bounces, …).

545 days after shipment completion

Transactional messages sent

Information and Statistical events related to transactional messages.

Note: message bodies are deleted immediately after sending, except for transactional messages sent with the option “messageRetention full” whose body is deleted together with the transactional message.

545 days

Completed plans

History of contact bookings managed via the optional “AdPlanner” module.
Note: The plannings list and their related reports will remain available and searchable.

545 days

Automated workflow sessions

Details of contact sessions within automated flows created via the optional “Marketing Automation” module.

365 days

Technical data on shipments

Technical data on bulk mailings and events related to bulk mailings.

30 days after shipment completion

Contact import files

Files uploaded by users upon contact import.

15 days

Data export files

Files generated by the platform following to a batch data export request.

15 days or a different specific retention period defined independently by the Client on the Platform

Detailed web service log

The detailed logs of Web service requests serve the only purpose of supporting the development of integrations with the platform. These logs are not in any way responsible for recording and/or storing personal data and may therefore be incomplete and not exhaustive.

30 days

Users activities logs

Information about account users activity.

180 days

Users access log

Log of platform logins by users.

3650 days

Technical platform logs

Logs saved for security and system analysis purposes.

15 days

Platform web access logs

Logs saved for security and system analysis purposes.

3650 days

Content of e-mail messages sent through MTA

Content processed by and passed through the Mail Transfer Agent.

Up to 7 days

Logs of deliveries from the MTA

Logs of email messages sending events from the Mail Transfer Agent.

90 days

Backup

Backup and disaster recovery copies.

From 15 to 60 days depending on the type of service

Web services log

Log of servers providing web services.  

Up to 180 days

Communications media

Media used for communications and messages (images, attachments, …).

365 days after deletion of related events

SMS shortlink deadline

Where applicable time beyond which shortlinks within the SMS stop working.

30 days after sending