Case Studies:
Our Clients’ goals, our results.
Customers and partners: case studies that show how magnews makes it possible to work for the success of companies.
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Customer:
Partners:
Goal: Maximize the likelihood of conversion by people browsing ActionAid's adoption landing page.
With the support of magnews' marketing automation integrated to our CRM, we have been able not only to improve and more effectively monitor our existing communication flows, but also to imagine new ones to reach our supporters at the time that is best and most suited to their needs - for a donor-centered fundraising strategy, this is essential.
CHIARA COLOMBO – OF DONOR BASE DEPARTMENT ACTIONAID HEAD
Customer:
Partners:
Goal: Ensure a remarkable user experience that can make email the primary point of contact for lead generation and conversion.
AMP for email has allowed us to offer Findomestic users a better experience, while making it faster and more interactive. We're still testing new approaches to learn about which content is most effective, but we're already seeing significant improvements across all metrics.
ANDREA PACI - UX DESIGNER FINDOMESTIC BANK
Customer:
Partners:
Goal: Develop a project to continue to provide training and refresher courses to professionals working within pharmacies, in a totally digital version.
The first question we ask ourselves when we want to quickly start a new activity is: can it be done with magnews? Often the answer is yes. That's why it has become a fundamental tool for our company
MARCELLO GRANATA - VP OF PRODUCTS, GEK LAB
Customer:
Partners:
Goal: To guide the user step by step within a purchase path that develops during the navigation of the brand's e-commerce offering, acquire leads, redevelop the CRM and create personalized customer journey.
With web experience, we were able to follow the customer along the funnel to provide a one2one experience.
SIMONA AMODEO - B2C & WEB MARKETING MANAGER, BORGIONE
Customer:
Partners:
Goal: To intercept the substantial Scuola Store site visitor traffic and acquire new leads, in case of anonymous visitors, and profile users, in case of known visitors.
If it is true that every target must have its own communication, in the world of elementary education and preschool this is even more important. Magnews and Web Experience become fundamental tools for us to capture the right information at the moment of maximum user attention.
Lorenzo Gianassi - Head of CRM and Digital Mktg, Giunti Editore
Customer:
Partners:
Goal: To approach the customer throughout their life cycle using email and SMS as communication channels that are not only promotional, but also service oriented.
Through its integration with magnews, Illumia communicates continuously with its customers, implementing effective plans for email marketing, surveys and SMS, as channels of communication that are not only promotional but also service oriented. The relationship with the customer, which is central to Illumia, is greatly enhanced.
Salvatore Mazzarella - Head of Strategic & Operational Marketing at Illumia
Customer:
Partners:
Goal: To centralize into a single system the management of all users' information (both personal data and purchase information) coming from physical stores and online channels.
We are very satisfied that Preca Brummel, after a careful evaluation of different platforms, has chosen magnews to manage the customer base of loyal customers, recognizing the flexibility of the tool, the ease of integration with business systems and the ability to ensure full compliance with stringent policies on data processing.
Massimo Marani - Sales Manager, t.bd think by Diennea
Customer:
Partners:
Goal: To define a strategy that optimizes brand communication and uses the digital channel as a Loyalty and Conversion tool.
The institutional website is a key communication channel for us because it speaks to a consumer who wants to get in touch with the brand by choice. Therefore, finding additional relationship points within the site navigation and promoting a call to action on this channel guarantee a more effective consumer response.
Francesco Potenza - Head of Digital & Marketing Services at Parmalat
Customer:
Partners:
Goal: To boost online sales by creating personalized paths based on prospect and customer behavior.
Magnews has been fundamental for the integration between our channels, thanks to its perfect connection with Magento. Marketing automation is the ideal tool for our eCRM strategy focused on Italian and international customers.
Roberto Scanu - eCommerce Manager, Dr. Vranjes Firenze
Customer:
Partners:
Goal: To make available to the business a solution screened and approved by the ICT department, working in integration with Salesforce CRM for lead management in all phases of the customer journey - from lead generation to the entire retention and CLV increase
The magnews platform has been an enabler for our company to approach Digital Marketing and Marketing Automation. The native integration with our CRM has allowed us to collect and qualify Leads up to the formalization of an offer proposal.
Sergio D'Ambrosio - CRM Service Manager, Comau
Do you want to know how magnews can solve your business needs?
If you have questions about modules, integration within your systems and technology infrastructure, data protection, pricing or any other aspects, contact us for a no-obligation consultation.
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