cliente:
Partner:
AMP for email has allowed us to offer Findomestic users a better experience, while making it faster and more interactive. We’re still testing new approaches to find which content is most effective, but we’re already seeing significant improvements across all metrics.
ANDREA PACI – UX DESIGNER, FINDOMESTIC BANK
Goal.
Ensure a noteworthy user experience that can make email the primary point of contact for lead generation and conversion.
AMP for Email.
Improve the conversion performance of the email channel with the integration of interactive messages with a great impact on the recipient.
THE CUSTOMER
Italian credit institution.
A solid consumer credit company founded in 1984, it operates responsibly towards its stakeholders to create shared value and foster mutual benefit.
THE PARTNER
t.bd think by diennea is a Digital Service Agency.
Specialized in integrated communication projects, it manages projects aimed at achieving the business objectives of companies, from strategy to execution.
THE REQUIREMENT
Email Communication.
Maintain high engagement of their contacts on the email channel through constant content/layout updates and tracking of results.
GOALS
Improve email channel performance.
Solution.
Introducing AMP emails that allow the recipient to interact with the email itself, choosing the banking product they need. A protocol that transforms communications, making them interactive. Findomestic has decided to embrace this technology in its messages, with the aim of improving the user’s experience of accessing the email itself.
More specifically: the communication was aimed at calculating the installment of a new loan, a Findomestic upselling action. Users choose the project to be carried out (by clicking on the icon), change the amount they want (in the drop-down menu) and the algorithm produces the amount due and the interest rates. All this happens within the email itself.
Canali: email
Tecnologia: magnews, AMP Email
Target Audience: B2C
The results
This new implementation has achieved clear results: the A|B test on Black Friday communications (AMP vs. classic)
The numbers speak for themselves, but that wasn’t the only improvement. Findomestic has created, thanks to AMP email, a continuous and fluid experience in the relationship between brand and communication recipient, offering up something new with a definitive impact.
+133%
click rate
+128%
open rate
Business goals success stories
Customers and partners: case studies that show how
magnews makes it possible to work for the success of companies.
CR medio dei flussi
RISPETTO ALLA MEDIA DEL SITO
Magnews has been fundamental for the integration between our channels, thanks to its seamless connection with Magento. Marketing automation is the ideal tool for our eCRM strategy focused on Italian and international customers
Roberto Scanu - Ecommerce Manager at Dr. Vranjes Florence
increase in open rate
increase in click rate
AMP for email has allowed us to offer Findomestic users a better experience, while making it faster and more interactive. We're still testing new approaches to learn about which content is most effective, but we're already seeing significant improvements across all metrics.
Andrea Paci - UX Designer Findomestic Bank
With the support of magnews' marketing automation integrated to our CRM, we have been able not only to improve and more effectively monitor our existing communication flows, but also to imagine new ones to reach our supporters at the time that is best and most suited to their needs - for a donor-centered fundraising strategy, this is essential.
Chiara Colombo - Of Donor Base Department Actionaid Head
vendite nell'anno
tasso di formazione
The first question we ask ourselves when we want to quickly start a new business is: can it be done with magnews? Often the answer is yes. That's why it has become a fundamental tool for our company
Marcello Granata - VP of Products at Gek Lab.
Do you want to know how magnews can solve your business needs?
If you have questions about modules, integration within your systems and technology infrastructure, data protection, pricing or any other aspects, contact us for a no-obligation consultation.
You will be able to see a platform demo or carry out a short evaluation on your company to find out whether magnews is the right product for you!
A contact request can change the value of your results.