What is your goal? Increasing sales?
We are here to make your e-commerce project successful by increasing your sales.

How do we increase your sales?
We have been dealing with e-commerce since 2005.
With the experience gained from a 40-strong team, we know how to develop successful projects. We are a Magnews Partner, we have Adobe Magento Developer certification, and we are a Google Premiere Agency and Facebook Developer.

Relying on Marketing Informatico means having a single partner for e-commerce and marketing.
The technical department, with Magento Developer at its heart, is able to design and implement
e-commerce solutions with high levels of customization.

The marketing department, with Google and magnews certified specialists, is able to do market analysis, sales predictive analysis, plan and design inbound marketing strategies and use all the tools of web marketing and traditional marketing to make your e-commerce successful.

The two departments are integrated, the team works in coordination on projects, because the focus remains our client’s revenue goal.

The success of your project
Having the best e-commerce site does not mean selling your products/services.
The key is in the marketing.

Clients come to us with already structured sites that don’t sell because of technical situations to be resolved or, in most cases, because they lack a web marketing strategy.
Devising the best web marketing solution to launch your brand, increase sales of your products/services, and selecting the perfect mix of tools to achieve your goal is certainly the most challenging part of the job.

We have brought success to international e-commerce sites with customizations and numerous marketing projects such as:

• marketing automation projects with the recovery of +30% of abandoned shopping carts,
• email marketing projects with audience and buyer persona definition to reach a high level of customer loyalty, to the extent of making them brand ambassadors,
• search engine positioning projects and Google Ads and Social Ads to be found by the customer at the right time, in the best place,
• remarketing projects that intercept users who have already come into contact with your brand and are more likely to buy your product/service,
• projects related to the world of app economy with an increase in sales from Apps downloaded by customers onto their devices,
• social media marketing projects with lead generation or sales goals that have lowered the cost per lead and increased company turnover,
• integrated projects both online and offline with unique storytelling: from TV ads, to media social, to email marketing and in-company training to increase client turnover.

The final piece of the puzzle when it comes to our way of working is training entrepreneurs, managers and operators who want to understand how the market changes, how to be there first and how to communicate with users to keep up to date with digital marketing tools, how to define their buyer personas and know how to attract them at the right time, transforming users first into customers, then into loyal customers.